Engaging your audience with interesting and relevant content
There is an art to writing content. There is nothing worse than having keywords thrown around, left, right and centre all in the name of SEO – it has to be readable as well! Remember, there are real, live, potential customers on the other end of the screen and it is for them that we are writing. Of course keywords are important, but we need to get your customers interested in the actual content if you want them to engage. Providing them with added value, new information and exciting stories is how we get them to keep coming back for more.
Black & White can write blog articles on a wide variety of topics. We have experience in hospitality and tourism, covering areas such as hotel news through to tour operators and their customers’ experiences. In the creative industry, we have also written many articles on design, branding, and websites.