About Us

About Us

FRIENDLY COPYWRITING

Glasgow-Based Marketing Strategy and Copywriting

Content marketing is changing. People no longer want salesy or boring text, instead, they want brands to be friendly and engaging - it makes you seem more human. This is where Black & White specialises, creating content that is super friendly and relatable. We write website content, blog articles and marketing materials - and we also work with you to create a really strong content marketing strategy!

THE ‘BLACK & WHITE’ APPROACH

Marketing does not need to be overcomplicated. If we bring it back to the basics, what is marketing? It's a way of making sure your target market knows you are there - how else would you get clients?!

We want to help you do this by creating a solid marketing plan and content strategy. Every aspect of your marketing should work together to achieve one clear objective. Keeping it simple and clearly defined, there should be no grey areas or shady lines to confuse your brand message - and always keep it friendly :)

WHY ‘BLACK & WHITE’?

Reading the bit above, you've probably already got a good idea of why our business is called Black & White. The whole purpose of the brand is keeping things simple and clearcut - with no areas for confusion. They say writing your goals down in black and white makes you 80% more likely to achieve them. So, if you outline your strategy, your objectives and tactics, you are officially committing to follow through and make them happen. Let’s get your brand growing!

WHY IS THERE A PENGUIN IN THE LOGO?

We could say that the reason is because they are robust and capable little birds. They are team players, know how to brave the elements, and adapt to the ever-changing environment. What better characteristics could there be for a marketing brand to follow? But in reality, we have always loved penguins and just had to get one in the brand. This, and the fact their feathers are black and white, makes them our perfect mascot - not forgetting they are just very cute!!

INTERESTED?

Get in touch today for some friendly copywriting for your brand.

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