Friendly, engaging copywriting
We write blog articles, website content and create marketing strategies
We're a Glasgow-based marketing and copywriting service, and we love everything about content marketing.
You might be running out of ideas for content, or you might be needing some expert input, whatever it is, we're here to help.
When you want to give your brand a wee push, marketing campaigns are the way to go. It should be in line with your overall strategy, but it's effectively a mini strategy all of its own, with its own objectives and tactics - i.e. 2 months of non-stop content with one purpose in mind.
Not sure how to improve your content marketing? We'll have a thorough look at your website, your social media, your brand message, your competitors - and pull it all together into an easy-to-understand review. You'll go away with a load of recommendations and ways to boost your brand.
We've been doing a lot of research on this - people are more connected to content that is friendly (and sounds like it's coming from a real person!).
If you're a brand that wants people to be interacting with your content, then you need Black & White Marketing.
It's not just copywriting that we do, we also create a strong content marketing strategy for you - basically making sure all your marketing activities are working together perfectly. It's not enough just to post regular content, there needs to be a plan or goals behind that.
Don't worry, it doesn't have to be complicated or over-the-top. It's all about working towards that end goal and writing clear content.
It’s that simple. It’s clear as Black & White.