Marketing Strategy

Marketing Strategy

1. CURRENT MARKETING REVIEW

How does your brand currently market itself?

The first step in creating a new strategy is always to review your current situation. From doing this, we can figure out what has worked for you and your audience - and what hasn’t. It’s a fantastic learning curve and the best place to start is always from what we know. Doing some research into your current marketing allows us to get a feel for your brand, the message you want to get across and then come up with some new ideas to engage your audience.

2. CREATING YOUR NEW MARKETING PLAN

A solid strategy is what makes your marketing effective

Your marketing plan is arguably the most important aspect of any brand. Your strategy needs to be strong, specific and attainable if you want it to work. If you’ve ever heard of ‘SMART’ objectives, then you will know what we are getting at here. Basically, it means your goals need to be specific, measurable, achievable, relevant and time-based - or else you will never be able to measure the success of your campaign!

Drawing from your ‘current marketing review’ we will start to tailor ideas for your marketing, making sure it is completely relevant to your brand. How you market yourself depends entirely on your industry, your audience, your vision, what you are trying to achieve and your products. There is no ‘one size fits all' when it comes to marketing.

3. IMPLEMENTING YOUR MARKETING PLAN

Time to put your new plan into action and start seeing results

Once we have worked with you to create your strategy, we will give you all the tools and support necessary for you to implement it across the brand. It's a message that needs to be consistent and coherent through every single element. So this means it’s not only the marketing team that need to live this strategy; every employee needs to know what you are trying to achieve, from staff who talk directly with customers right up to your CEO. We believe in equipping you with the skills and ideas to let you take your marketing to the next level. This is your marketing after all.

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Get in touch today to find out how Black & White Marketing can help you with your marketing.

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