About Us

About Us

ABOUT BLACK & WHITE

Glasgow-Based Marketing Strategy and Copywriting

Black and White is based just outside Glasgow, specialising in marketing strategy and copywriting. Covering everything from writing blog articles, to website content, to marketing materials, we know how to make your brand message clear and engage your audience. Furthermore, we work closely with you to develop and create a solid marketing strategy and plan for the future of your brand.

THE ‘BLACK & WHITE’ APPROACH TO MARKETING

Marketing does not need to be overcomplicated. If we bring it back to the basics, what is marketing? It's a way of making sure your target market knows you are there - how else would you get clients?!

We want to help you do this by creating a solid marketing plan and content strategy. Every aspect of your marketing should work together to achieve one clear objective. That is what Black & White Marketing is all about. Keeping it simple and clearly defined, there should be no grey areas or shady lines to confuse your brand messa

WHY ‘BLACK & WHITE’?

Reading the section above, you will get a pretty good idea of why the business is called Black & White. The ethos of the brand is keeping things simple and clear-cut, with no areas for confusion. They say writing your goals down in black and white makes you 80% more likely to achieve them. So, if you outline your strategy, your objectives and tactics, you are officially committing to follow through and make them happen. Let’s get your brand growing!

WHY IS THERE A PENGUIN IN THE LOGO?

We could say that the reason is because they are robust and capable little birds. They are team players, know how to brave the elements, and adapt to the ever-changing environment. What better characteristics could there be for a marketing brand to follow? But in reality, we have always loved penguins and just had to get one in the brand. This, and the fact their feathers are black and white, makes them our perfect mascot - not forgetting they are just very cute!!